Spring 2026 Subscribe to Next Rewind
Friday, May 29, 2026
NextRewind
▸ Contributor ◂

Iris Tanaka

Senior Writer, Long Plays

Iris writes the longform essays. Her beat is the strange afterlife of mass-produced objects. What they meant on arrival, what they came to mean, and what they will mean when the next thing pushes them out of the frame.

By Iris Tanaka 2 posts

  1. № 014.02 Culture On the Quiet Death of the Hype Cycle For twenty years the menswear internet treated novelty as the highest virtue. The shift in 2025 was not loud. It was structural. A working theory of what comes after. May 15, 2026
  2. № 014.01 Tracks Five Songs for the Slower Half of Spring What we have had on while writing this edition. A short list, light on the algorithm and heavy on the kind of song that actually rewards the second listen. May 12, 2026
Next Rewind, Weekly on Substack

Weekly note on what's worth Rewinding on.

One email each Friday. Honest writing on the gear, garments, and small objects worth your attention, and worth keeping. No clickbait, no countdown timers.

Subscribe on Substack